I love designing business cards for the challenge of expressing an entire identity inside a 2×3.5″ space. My favorite people to design business cards for are fellow artists, and I happen to have lots of them in my family.
My father’s card was the more complicated of the two. For the front, I took a photograph of the heart signature that he stamps on the bottom of all his pottery, and based the logo and other elements on that. For the back of the card, I photographed a few of his pieces and chose this green vase because it fit the proportions of the card well, and it had a nice warm glow that I was looking for. In fact, I barely had to adjust the original photo. I added a bit of soft reddish-brown to the edges of each side to make the photo and logo stand out more.
My mother’s card was easier to produce. For the front, I used the same fonts from her website. Taking advantage of Moo’s Printfinity feature, I sampled ten different details from her collages for the back of the card. I like to do this for my own cards because it’s like carrying a mini portfolio around. Also, I can see which images people respond to the most.
I went and made myself an inspirational plaque, my very first one.
A while ago, I designed a new website for a French bakery. They wanted about five different sketches for the home page. We went with one that depicted the bakery’s storefront, a sidewalk scene, with a limited pale yellow and golden brown color palette. I thought this rejected sketch of the counter would look nice with a full-color treatment. N.B.: The background is the same paper I used for my wedding invitations!
Reduce reuse recycle
All I learned how to do in elementary school was recycle and drink from a faucet. True story!
I’m on a retro kick again. I used to collect recipe booklets and brochures from the 50’s and 60’s. A lot of them were illustrated with these simple, blocky collages and when I started on this one, I noticed it was in that style, so I kept going with it.
If I was a professor of design, advertising, and/or illustration, my first project would be to imagine the most useless, disgusting, or just plain ridiculous product, then present it in a way that makes it appealing. 50’s commercial art really does that for me. If ads were still in this style, I’d probably be smoking two packs a day, washed down with rum and Coca-Cola. And woven sisal fibers!