I love designing business cards for the challenge of expressing an entire identity inside a 2×3.5″ space. My favorite people to design business cards for are fellow artists, and I happen to have lots of them in my family.
My father’s card was the more complicated of the two. For the front, I took a photograph of the heart signature that he stamps on the bottom of all his pottery, and based the logo and other elements on that. For the back of the card, I photographed a few of his pieces and chose this green vase because it fit the proportions of the card well, and it had a nice warm glow that I was looking for. In fact, I barely had to adjust the original photo. I added a bit of soft reddish-brown to the edges of each side to make the photo and logo stand out more.
My mother’s card was easier to produce. For the front, I used the same fonts from her website. Taking advantage of Moo’s Printfinity feature, I sampled ten different details from her collages for the back of the card. I like to do this for my own cards because it’s like carrying a mini portfolio around. Also, I can see which images people respond to the most.